Sales- Bargains or Bin Fillers?

The sales have been in full swing over the last few weeks. At the start of sale season I usually bleat on about how most South African retailers use this as an opportunity to try and ‘flog’ dead stock under the auspices of a great buy. This year I have been unusually quiet on the subject…that is until now.

This year I have been pleasantly surprised with some genuinely great buys at 50% or less reductions. Before we get carried away, don’t be mistaken, not all sales are equal. Many well known retailers still rail up the junk that nobody else wants in an attempt to move it; sometimes these items have not even been on the shop floor all season and are making a ‘guest ‘appearance for the first time; maybe factory over runs or relics from dusty half forgotten store rooms. If you see multiple items of the same item in all sizes, give them the ‘red card’ and walk away.

Personal ShopperThis season I have been particularly impressed with 3 stores that have stood out head and shoulders above all other sales.

Karen Millen at Sandton City mall- Specialises in high end smart corporate and special occasion wear. The quality is exceptional and craftsmanship impeccable. Under normal circumstances item prices may be above many shoppers budget but during their sale my clients were getting beautiful skirts that will be working hard in their wardrobes for years to come, reduced from R2000 to R600- a far more palatable price for most of us.

Hobo Collection in Melville-Edna the owner hand selects the ranges both locally and from Europe to ensure she has high quality and unique pieces each season. This year she ran a 50% sale in conjunction with any item from R100-R250 in the upstairs sales area-I spotted a gorgeous full lined grey pin stripe classic skirt for R250 bucks.

Blu-Symmetry in Parkhurst- in my mind the ONLY place to shop for hosiery. The lovely Charmaine makes sure you get exactly what you need to complete an outfit. Top notch quality from Italy at equivalent European pricing-I have still not worked out how she manages to get that right. She ran a 50% sale on a wide and very desirable range of tights, stockings and basic polo’s and scoop neck tops.

My hot tip would be to get yourself on the mailing/sms list of these shops so that you get a head start on their seasonal sales….happy hunting.

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